SWC Logo Project - Vancouver Web Design | Branding

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SWC Logo Projectadmin2022-01-19T21:42:45+00:00

SWC Logo Project

SWC Logo Questions

Your input is important to building a collective brand and logo. I have compiled questions that will help me better understand your vision for the logo and brand.

When I have all of your feedback I can compile everything together to create design ideas that embody everyone’s vision. I will be designing logo concepts for you to choose from as well as colour pallets.

Please feel free to call me anytime if you have any questions. 604-868-9189

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Describe the project goals. (Why are we designing this logo?)

Do you have a deadline that needs to be considered?

Do you have a budget in mind for the new logo?

Who will be the internal decision-makers on this project? Giving feedback and approvals?

What form would you like the final work to take? Would you like a 'brand guidelines' pack for future reference?

Choose the 5 words that you want describe the logo.

Trustworthy
Sporty
Stabilization
Motion/Movement
Relaxed
Supportive
Conservative
Education
Positive
Progressive
Caring
Innovative
Reconstruction
Repair/Rebuild
Formal
Authentic
Expert
Dynamic

If there are other words your feel best describes the brand not listed above, what are they?

How do you stand out from your cometitors, what makes you diffrent?

What are your company values?

What feeling do you want the logo to embody?

Describe your vision for the logo. Reference logos that your like and think are similar.

Choose two main colour pallets that you think best represents your brand.

Soft Blacks
Black/Greys
Blue/Greys
Dark Blues
Blues
Cool Blues
Teals
Turquoise
Blue/Greens
Sage Greens
Bright Greens
Greens
Browns
Light Browns
Yellow/Golds
Yellow/Browns
Orange/Yellows
Oranges
Reds
Light Pinks
Pinks
Bright Pinks
Purple
Dark Purples

Comments on the colour options above. How do you see your colour choices working on the logo?

What is the target audience's for the logo?

Where will the logo be mainly used? Print, web, etc.?

Are there any elements from the existing logo we want to use?

Are there any restrictions to consider when designing the new logo?

Is there anything that must be included, like existing brand elements, words or icons?

Is there anything else you'd like to add that we haven't already covered?

Thank you for taking the time to fill out the branding questions.

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